Beef Stocker USA 2010 Survey of
the Animal Identification Industry
Responding Company: Cow Sense
Survey Section: Company Information
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Company: |
Cow
Sense® Software ( |
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Representative: |
Tim
Davis |
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Contact
Person: |
Tim
Davis |
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Characterize: |
Although
a diverse company, our primary focus is information management
systems for the beef industry. Our core product is Cow Sense
herd management software for cow calf producers. Today Cow
Sense has evolved into a suite of products with the original herd
management software at the core. The peripheral products are
each strategically designed to perform specific functions and
fulfill needs that do not exist in all beef cow operations.
Each product, however, ties into the core Cow Sense herd database.
An advanced Analysis Wizard is provided to allow users the
flexibility to further analyze their herd data or submit data points
to a secure online database for real-time comparative analysis and
benchmarking. The Tag Wizard provides users with a low-tech
solution to load a manufactures list of EIDs and print a field form
to record animal IDs with EIDs. The Tag Wizard then can be
used to marry these identifiers in the Cow Sense herd file.
The included Location Wizard allows producers to track individual
animals locations over time and tie them to their Premises ID.
DNA Parentage verification is an additional service provided
and is available from Cow Sense Genetic Services to enhance genetic
improvement. We
do not manufacture hardware or require special hardware to operate
our products. Standard “off the self” hardware and
components are used to operate Cow Sense. As a technology
integrator, we do offer packages with EID products, rPocket PCs,
uggedized laptop computers, electronic scales, electronic height
measures, and other supporting devices. Offering a one-stop
shop for these packages can save users complication, time and money. |
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Chief
Executive Officers: |
Jim
Lowe, President |
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Background: |
Midwest MicroSystems L.L.C. designs, develops and sells
information management solutions. Currently headquartered in The key to success in the beef industry is managing
details. From the beginning, the principals of Midwest
MicroSystems shared the vision of a value-based industry with
informed management, management supported by objective measures of
economic traits, back to the ranch. The core product line is a
beef cow herd management software called Cow Sense®, which is sold
nationwide and internationally. Cow Sense is the industry leading management tool
designed for cow calf operators who wish to analyze each individual
cow as a profit center. Cow Sense is the: first Windows™
herd management product sold commercially; the first commercial herd
management program to be IRM SPA accredited; the first complete herd
management program to interface with EID technology; and the only
herd management system providing seamless integration with feedlot
management systems, DNA analysis and real-time comparative analysis
and benchmarking (based upon validated whole herd data). Midwest
MicroSystems is strategically positioned and focused on making the
beef producer more profitable by providing state of the art,
technologically advanced tools and services. Midwest
MicroSystems offers a unique blend of software development
expertise, cutting edge technologies and working knowledge of the
beef industry. Our products for the beef industry are designed
and programmed for beef producers by beef producers. With
these qualities comes a vision of the role that the technology can
fill in improving not only the quality of cattle produced in this
system, but also the competitive position and financial standing of
beef producers. James
D. Lowe launched Midwest MicroSystems while ranching in the Nebraska
Sandhills. The flagship product, Cow Sense® Herd Management
Software, emerged from his herd management practices combined with
his background in research and his interest in technology. Mr.
Lowe received his Graduate degree from MIT, and continued his
Graduate studies at the Timothy
P. Davis joined the company as shareholder and Vice President in
1998. Mr. Davis, too, has lifelong involvement in cattle
ranching. In addition his employment in leadership positions
in Agri-business, Trade Associations, as well as State and Federal
Government brought to the company professional experience in
administration, business development, marketing, and international
trade. Mr. Davis received his Bachelor and Master of Science
degrees in Agriculture from the |
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Mission/Vision: |
From
the beginning, the principals of Midwest MicroSystems shared the
vision of a value-based industry with informed management,
management supported by objective measures of economic traits, back
to the farm or ranch, our company mission and vision statements
follows: Midwest
MicroSystems, having an agricultural foundation and rural focus, is
dedicated to improve the economic position and success of our
customers by providing superior information management solutions.
The company will deploy high quality, integrated information
management systems that establish a dominant position in the global
market. As a result, Midwest MicroSystems will increase the
profitability of its customers and thereby strengthen the viability
and the quality of rural life.
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Goals: |
Seek
continued ease of use and flexibility to provide beef producers an
easy to use, yet powerful product. Provide
excellent customer service and technical support to users. Continue
to integrate leading technologies in our products and delivery of
services. Continue
to provide seamless information flow options for users of our
products. Maintain
the position as the industry’s leading herd management software
solution. |
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Industry
Targeting: |
Cow
Sense® core products are integrated herd management tools targeted
to the beef cow-calf producer. Stockers and backgrounders, as
well as smaller feed yards also find adaptation of this product
useful for chute-side data collection and exchange.
Information exchange is accomplished with all sectors through our
Premium Interface Component. Our
BeefSTAR™ product line serves the Feedlot and Processor industry
to provide seamless data exchange with the cow-calf industry for
source, age and process verification. |
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Partners: |
The
two principles are the only owners/partners in our company.
However we maintain a number of strategic relationships industry
wide in an effort to allow our users the ability to push data
forward from their Cow Sense data and receive data back into their
Cow Sense herd file. These include EID Manufacturers, Scale
Manufactures, Feedlot Software Manufacturers, Breed Associations,
Beef Industry Alliances and many others. We are proud to be
one of the four founding members of Cooperative Beef $olutions.
Along with Decatur County Feed Yard, L.L.C., GENEX CRI, and Micro
Beef Technologies, Ltd., this alliance was, formed to help beef
producers increase their profitability trough optimizing returns on
an individual animal basis. |
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Website: |
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Distribution
Method: |
The
company's core product Cow Sense is widely sold as a commercially
packaged product. Direct sales result from efforts by employed
staff at the corporate office and e-commerce at our Internet site.
Indirect sales result from efforts of our reseller/distributor
network through out |
View other Responses for this company:
Company Info - Tags - Hand Held - Stationary - Scale Head - Software - Data Storage - System Cost
