Beef Stocker USA 2012 Survey of the Animal Identification Industry
Responding Company: Animal Profiling International
Survey Section: Company Information
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Company: |
Animal Profiling International Portland,
Oregon |
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Representative: |
Company Direct |
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Contact Person: |
Bruce W. Hoffman,
Ray R Rogers |
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Characterize: |
Animal Profiling International (API) Inc. is a company that provides
health-profiling technologies with advanced animal identification
tagging systems, through our WriteTAG System, to improve cattle
management techniques and enhance the return on investment. API
provides advanced methods of animal ID tagging to address issues
ranging from bioterrorism and global trade mandates to the need for
improved inventory control and cattle management strategies.
Diagnostic tests performed by Animal Health Profiling complement the
WriteTAG System, enabling an individual animal’s health history to
be tracked. The WriteTAG System’s Radio Frequency Identification (RFID)
is the only low-frequency readable and writeable tag available.
Now, operations can store information about individual animals on
the tag, keeping the information with the animal for
advanced privacy and instant traceback of data. The convergence of
animal profiling technologies, diagnostic testing and electronic
identification, provides producers with a complete herd management
solution. |
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Chief Executive Officers: |
Ray R. Rogers -
CEO, Bruce W. Hoffman DVM - President |
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Background: |
The company was founded by an executive team that has extensive experience in the large-animal production industries and in bringing new technologies to markets. Ray R. Rogers has formed and led both private and public corporations. Bruce Hoffman, a doctor of veterinary science, has spent his career as a consulting veterinarian and in large cattle feed yard operations. Both founders have worked for several years with the beef cattle industry developing and refining its animal profiling technology, and defining its advanced animal identification systems, prior to creating API. |
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Mission/Vision: |
Animal Profiling International (API) is a company dedicated to the improvement of animal health management through risk-assessment technologies and advanced identification systems. Our goal is to improve cattle health, performance, and management techniques for operators in the beef and dairy industries. API's industry experts provide the products and services that hands-on cattle managers need to make their jobs easier, more efficient, and more profitable. All of our profiling technologies are designed to work in connection with our WriteTAG System a powerful, yet easy-to-use solution to help you meet basic industry information demands for age, source and individual identification. But that's just the beginning. Every product we produce is designed with the goal to provide a "management over medicine" approach that is useful not only to the entire cattle industry, but to everyone who shops for beef for themselves and their families. Our ultimate goal is to improve health, performance, and management techniques for all animals. |
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Goals: |
To lead the
industry in change by implementing our innovative products in RFID
production tools and animal health profiling. |
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Industry Targeting: |
Beef and Dairy |
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Partners: |
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Website: |
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Distribution Method: |
Direct |
View other Responses for this company:
Company Info - Tags - Hand Held - Stationary - Scale Head - Software - Data Storage - System Cost
